Tasty Toastys, one of Singapore's first NFT collections with a sold out collection of 7,600 pieces worldwide, announced today a partnership and exhibition with Grids Coffee Bar, a Singapore-based and Japanese-themed specialty cafe, bar and co-working space.
"We are proud to collaborate with Grids Coffee Bar, a restaurant that has always been supportive of the Singaporean art scene. With a presence in a community-first, F&B setting in Central Singapore, we hope to organically introduce people to NFT art, communities and culture," said Chanel Lee, founder of Tasty Toastys.
The Tasty Toastys NFTs will be displayed on digital screens at Level 1 of Grids Coffee Bar from 11th June 2022 to 31st August 2022. During the exhibition period, owners of Tasty Toastys NFTs will enjoy 10% off all menu items and co-working packages. These promotions are enabled by Tokenproof.XYZ, one of the world's first token-gating solutions that enable users to prove ownership of NFTs, without connecting or even carrying their wallet. To launch the pop-up, there will be an event open to members of the public at Grids Coffee Bar on 11th June 2022, 6PM, where anyone will have the opportunity to mingle with members of the Tasty Toastys NFT community.
"NFT communities are sometimes seen by outsiders as shrouded in speculation and elitism, with relatively high barriers to entry in terms of the technical jargon or price. However, Tasty Toastys is one of the few collections with an active global fan base and a reasonable price point, that has been building its community internationally, and now due to deliver real-world benefits to its NFT holders, amongst other initiatives."
The partnership showcases the unique ability of Web3-native brands like Tasty Toastys to onboard existing physical retail and lifestyle brands into the world of digital assets, without them deviating entirely from their core operations, at a time when NFTs are still relatively new marketing tools with a niche audience.
About Tasty Toastys
Tasty Toastys was founded in 2021 as a limited edition collection of 7,600 randomly generated NFTs on the Ethereum blockchain, and widely-known as one of the first Singaporean-creator NFT collections to be sold out internationally. Designed by first-time entrepreneur Chanel Lee, Tasty Toastys is an on-going exercise in Web3 brand-building, using NFTs as a medium for provenance, marketing awareness, and community building. For more information on Tasty Toastys, visit https://linktr.ee/tastytoastys or email email@example.com.